When Alan and Gary Keery decided to open a café in east London selling only cereal to the public they became objects of ridicule and even found themselves at the centre of an anti-gentrification riot as a mob of angry protesters singled out their premises.
Now, it appears the Belfast-born twins may have the last laugh as the Cereal Killer Cafe is to open an outpost in Dubai, The Independent can reveal – the beginning of what is poised to be a major international expansion campaign.
Currently the brothers, 33, run two Cereal Killer Cafes, both of which are based in London. The first outlet, on Brick Lane, east London, opened in December 2014; a second branch in Camden, north London, followed five months later, and this spring the Cereal Killer brand will go global. Alan Keery revealed there has been a “massive” amount of interest internationally from people wanting to open their own Cereal Killer Cafes, and confirmed a branch is set to open Dubai in May.